Envision the excitement of our unknown future through co-creation together with the next generation.
# Do what others don`t dare to do
# Together we empower mobility and beyond
Since its founding in 1933, Nissan Motor Co. has continued driving innovation to enrich people’s lives while delivering exciting driving experiences and groundbreaking technology under the core principle of “Do what other's don't dare to do." Since then, nearly a century has passed, and our society's values have shifted. Today, significant value is placed in responding to environmental issues and in making efforts to foster diverse communities and cultures.
At NISSAN, we proudly embrace the slogan "Together we empower mobility and beyond" as part of Nissan Ambition 2030, our new long-term vision for empowering mobility and beyond. The DRIVE MYSELF PROJECT is a collaborative endeavor that utilizes the perspectives of society, the next generation, and mobility to envision the future and create new, unprecedented value. Through three projects within the DRIVE MYSELF PROJECT, we are challenging ourselves to envision the excitement of our unknown future through co-creation together with the next generation.
Running alongside the next
generation's spirit of adventure
- Taking up challenges with the ambitious and diverse next generation
- Not limited to just participating, the next generation will also lead the project while playing a central role in planning
- Envisioning our future by supporting individual aspirations instead of heading towards a fixed goal
The DRIVE MYSELF PROJECT consists of three co-creation challenges taken on alongside the next generation, which are looking for unique perspectives on our society, our future, and our mobility.
This ideathon aims to design tangible and intangible mobility experiences with 22 members of the next generation who each pursue their own challenges while making use of their respective fields of expertise, from an entrepreneur solving social issues to artists, designers, and even engineers who give ideas physical shape.
- Thursday, August 24, 2023
- How can mobility enrich our lives?
- 22 people in their teens and 20's
ORY YOSHIFUJI Avatar Robot InventorASAKO TSUJI arca Inc. PresidentTOSHIYUKI NAKAJIMA General Manager, NISSAN
Advanced Vehicle Engineering
In LIFESTYLE PROTOTYPING, we will combine NISSAN's perspectives and technology with SAMPO's commitment to mobility and lifestyle possibilities, presenting prototypes that will show new ways we can lead fulfilling lives.
- May-October, 2023
Nissan Yokohama Lab
Nissan Advanced Technology Center
SAMPO Yamanashi Lab
Nissan Technology Expert Leaders
In the CREATIVE DISCOVERY CHALLENGE we are seeking your creative ideas and clever innovations that embrace the theme of "Bricolage,” meaning "making do with what's at hand" to use your own unique perspective to enhance your everyday life.
Open Call: July 19th to
Results Announced: Late October, 2023
Brand new ideas wih discovery challenge of things are wanted.
AWRD CDC 2023
ARCHITECTURE Architecture and Design Office,
Founder of "PechaKucha Night"KYLE LI Program Director of MFA
Design & Technology at
Parsons School of DesignKIMIKA TONUMA Editor in Chief of
IDEAS FOR GOODTETSURO UEDA Expert Leader in the
Mobility & AI Laboratory
at the Nissan Research Center
Each young person of the next generation—not bound by existing frameworks—creates new paths by stepping beyond, breaking through, and moving forward. As these individual paths expand and intersect, they widen each person's own world. Even on yet untrodden paths, beyond these challenges lie ways where people can be true to themselves. When everyone chooses to embrace their own authentic self, a rich and exciting world can be created. With these sentiments in mind, we've designed a fresh, energetically charged green pathway extending ahead.