redesignmobilityideathon

What is my unique experience with mobility?

The desire to quickly reach far away places resulted in new forms of transportation technology.

The yearning to talk to people far away resulted in technology capable of transmitting our voices.

What is considered valuable in our mobility experiences will continue to evolve as we continue to respond to people's feelings.

Even the mobility experiences of the next generation may keep updating based on everyone's hopes and dreams.

redesign mobility ideathon

During this Ideathon, 22 diverse participants from the next generation will collaborate to take on the challenge of designing innovative mobility concepts as they aim to create unique mobility experiences under the theme of "mobility that enriches our lives."

theme

theme

How can mobility enrich
our lives?

date

date

2023.8.24

（Thu.）

place

place

Avatar Robot Cafe
DAWN ver.β (tokyo)

※Event participants will be selected in advance.

project
members

Members collaborate to create a more enriching future through
the DRIVE MYSELF PROJECT.

guest
speakers

Our guest speakers have consistently redefined mobility and addressed societal challenges with unconventional thinking. They will support project members to broaden their perspectives through innovative approaches that think outside the box.

Avatar Robot Inventor

ORY
YOSHIFUJI

arca Inc. President

ASAKO
TSUJI

General Manager, NISSAN
Advanced Vehicle Engineering

TOSHIYUKI
NAKAJIMA

IDEATHON
REPORTS

[Vol.1] What is a PersonalizedMobility Experience? An Ideathonfor Designing Innovative MobilityExperiences.

[Vol.2] What Drives You? Inspirational Talks onRedesigning the MobilityExperiences.

after
interviews

Yuuta

ゆずちゃん

増田大郎

Ellen

高瀬寧音

Risa

れいんぼー

AKITO

抹茶あいり

発明家Ricky

LIBU

柴田花菜

山内萌斗

TATSUKIOHNO

AOI

FUTA

ハナスエトミ

Toshihiro

Avatar Robot Inventor

ORY
YOSHIFUJI

Ory Yoshifuji is a telepresence robot inventor originally from Nara Prefecture. From 5th grade to 9th grade, he didn't attend school. Then, during high school, he invented a new mechanism for electric wheelchairs and received the Minister of Education, Culture, Sports, Science, and Technology Award at JSEC, as well as the Grand Award 3rd at Intel ISEF.
Based on his own experience during his youth, he focused on research that could "solve loneliness." He has worked on the research and development of telepresence robots aimed at alleviating loneliness since he entered Waseda University in 2009.
In 2012, he established “OryLab Inc.” and went on to develop the telepresence robot “OriHime," along with the communication device “OriHime eye+Switch,” which is designed for patients with ALS. Additionally, he opened a cafe that employs telepresence robots, which can work even if the operator is bedridden. In recognition of his work, he received the Good Design Grand Award in the 2021 Good Design Awards.
ORY YOSHIFUJI was also honored by being selected in Forbes Asia's “30 UNDER 30 ASIA.” He has also authored several books, including “Erasing Loneliness,” “Cyborg Era,” and “Weapons of the Future.”

arca Inc. President

ASAKO
TSUJI

Asako Tsuji is a visionary cross-border creator dedicated to promoting socially conscious creativity. Her work revolves around two fundamental pillars: "business creation with ideology and social awareness" and "work creation with a distinct worldview." With a diverse expertise spanning advertising, product development, and real events, she excels in creative direction across various genres.
In 2019, Asako launched the "Ladyknows" project, an initiative focused on women's empowerment and healthcare. She has become a prominent figure on the Japanese news program "news zero," where she offers her unique perspective as both a creator and a communicator to tackle pressing societal issues.

General Manager, NISSAN
Advanced Vehicle Engineering

TOSHIYUKI
NAKAJIMA

Since childhood, Toshiyuki Nakajima has always been fascinated by the inner space of cars. His passion only intensified when he obtained his driver's license, and he was determined to work in the automotive industry.
Believing that electrification is the future, he became intensely involved in advancing vehicle electrification by developing hybrid cars and designing EV-dedicated platforms. He even pushed for the development of e-POWER—which was not in the company’s original plan—to the degree that he earned the nickname “guerrilla.”
However, as electric vehicles have become more common, he feels the need elevate the value of cars as dynamic shifts in the automotive industry continue consumers’ preferences change. The pandemic acted as a catalyst for him to rediscover the value of cars as private spaces, which is what originally spurred his childhood interest in vehicles. He is constantly driven to convey the greatness of the inner spaces of cars and wants to create vehicles that can change the world.
In this ideation session, he hopes to find new perspectives that will lead him to this goal.

redesign
mobility
ideathon

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Project 2

lifestyle
prototyping

Project 3

creative
discovery
challenge