DRIVE MYSELF PROJECT

Follow my heart.
Try new things.
Enjoy to the fullest.
Go beyond precedents.
Think outside the box.
Move forward.
Be a challenger.
Create the future.

It’s me who moves
myself and the world.

The
DRIVE MYSELF PROJECT
begins.

A co-creation project between NISSAN and the next generation: Taking on the challenge of creating brand new value in the world based on our own will, and making the future more enriching and exciting.

about

project
topics

8.22

DRIVE MYSELF PROJECT Launches ALL

8.24

REDESIGN MOBILITY IDEATHON Launches Project1

End of Sep.

IDEATHON Participant Interviews Released Project1

Beginning of Oct.

NISSAN×SAMPO
Documentary Released Project2

End of Nov.

Project Movie ReleasedUPDATE! ALL

End of Nov.

Results AnnouncedUPDATE! Project3

project
movie

The project movie summarizing the co-creation with the next generation.

projects

Project1

redesignmobilityideathon

What is my unique experience with mobility?

Project2

lifestyleprototyping

What is my unique way og living?

Project3

creativediscoverychallenge

What is my unique perspective on creative?

UPDATE!

project
members

Members collaborate to forge a more enriching future through the DRIVE MYSELF PROJECT.

supporters

Supporters collaborate to amplify challenges for project members.

Avatar Robot Inventor

ORY
YOSHIFUJI

arca Inc. President

ASAKO
TSUJI

Architecture and Design Office,
Founder of "PechaKucha Night"

KLEIN DYTHAM
ARCHITECTURE

Program Director of MFA
Design & Technology at
Parsons School of Design

KYLE LI

Editor in Chief of
IDEAS FOR GOOD

KIMIKA
TONUMA

follow us!

Stay updated with the latest project topics and content on our social media platforms. Be sure to check them out!

YouTube Instagram

contact

info@drive-myself-project.com

Avatar Robot Inventor

ORY
YOSHIFUJI

Ory Yoshifuji is a telepresence robot inventor originally from Nara Prefecture. From 5th grade to 9th grade, he didn't attend school. Then, during high school, he invented a new mechanism for electric wheelchairs and received the Minister of Education, Culture, Sports, Science, and Technology Award at JSEC, as well as the Grand Award 3rd at Intel ISEF.
Based on his own experience during his youth, he focused on research that could "solve loneliness." He has worked on the research and development of telepresence robots aimed at alleviating loneliness since he entered Waseda University in 2009.
In 2012, he established “OryLab Inc.” and went on to develop the telepresence robot “OriHime," along with the communication device “OriHime eye+Switch,” which is designed for patients with ALS. Additionally, he opened a cafe that employs telepresence robots, which can work even if the operator is bedridden. In recognition of his work, he received the Good Design Grand Award in the 2021 Good Design Awards.
ORY YOSHIFUJI was also honored by being selected in Forbes Asia's “30 UNDER 30 ASIA.” He has also authored several books, including “Erasing Loneliness,” “Cyborg Era,” and “Weapons of the Future.”

REDESIGN MOBILITY IDEATHON

arca Inc. President

ASAKO
TSUJI

Asako Tsuji is a visionary cross-border creator dedicated to promoting socially conscious creativity. Her work revolves around two fundamental pillars: "business creation with ideology and social awareness" and "work creation with a distinct worldview." With a diverse expertise spanning advertising, product development, and real events, she excels in creative direction across various genres.
In 2019, Asako launched the "Ladyknows" project, an initiative focused on women's empowerment and healthcare. She has become a prominent figure on the Japanese news program "news zero," where she offers her unique perspective as both a creator and a communicator to tackle pressing societal issues.

REDESIGN MOBILITY IDEATHON

Architecture and Design Office,
Founder of "PechaKucha Night"

KLEIN DYTHAM
ARCHITECTURE

Klein Dytham architecture (KDa) is a multi-disciplinary design practice known for architecture, interiors, public spaces and installations. Established by Royal College of Art graduates Astrid Klein and Mark Dytham in Tokyo in 1991, today KDa is a multi-lingual office with an international reputation and a high-profile client list. Representative works are Tsutaya Books (2011), GINZA PLACE (2016), Facade of Cartier Osaka (2021) and winning many internationally renowned awards.In 2003, KDa devised PechaKucha Night as an event for Tokyo designers to meet and share their work – it has now grown into an international network with events running in over 1,300 cities around the globe, inspiring creatives worldwide.

CREATIVE DISCOVERY CHALLENGE

Program Director of MFA
Design & Technology at
Parsons School of Design

KYLE LI

Kyle Li is a teacher, a hands-on experimentalist, and an immersive media designer based in New York City. His body of work explores playful experiences through interconnected physical and digital components. He started to teach full-time at Parsons in 2008. He founded the indie game design pathway, co-designed the minor study of Immersive Storytelling, and built an industrial grade motion-capture studio for VR/AR/MR/XR related explorations. He designed and taught the first official university course on UGC and Digital Fashion for Roblox. He is currently a program director of MFA design and technology program at Parsons School of Design and continues to offer design education for students of today.

CREATIVE DISCOVERY CHALLENGE

Editor in Chief of
IDEAS FOR GOOD

KIMIKA
TONUMA

Kimika Tonuma is an enthusiastic editor driven by curating and crafting compelling ideas. Mainly interested in German and Nordic cultures and languages, she is also dedicated to fostering dialogue arenas. She pursued Journalism studies in Berlin and has completed Hyper Island's Creating Innovation online course, continually contributing to social-good innovation.

CREATIVE DISCOVERY CHALLENGE